
How can you create a buzz on the world wide web?
Social media uses online technologies for user-generated content.
It is a direct form of viral marketing shared through the use of networking in
social bookmarking, video and photo sharing websites.
Blogs contribute by sharing content through the use of RSS in the blogsphere
and special blog search engines such as Technorati.
Unlike some other forms of online marketing, Social Media Optimization
encourages customer engagement and rewards quality content.