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Naming

... Gablinger's Diet Beer was Invented in 1967 remember?

When Miller Brewing Co. bought out Meister Brau, Gablinger's light beer method came with it.
Add a great name and Miller revolutionized the beer industry with their nationally distributed low
calorie beer, called Miller Lite.

Your name should be part of your web address. It should tell people what you do and help them find you, even before they know your name. Tricky yes. Impossible no.

Big Black Pencil. A Chicago-based agency specializing in naming solutions.

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