Big Black Pencil

Is your in Chicago Marketing Agency affordable and measurable?

admin — Wed, 01 Sep 2010 14:24:24 +0000

I wish I had a Chicago Marketing agency that understands ....

Engaging a marketing agency for the first time can be like being the new kid on the first day at school. It doesn’t have to be that way. Big Black Pencil has recently developed custom solutions for several new businesses in Chicago. We’ve selected an ala carte package of services to start your business off on the fight foot. These services include naming, logo development, collateral materials website and search engine marketing. Many new clients appreciate the ease of entry into a complete marketing solution for their business and the control they have. Big Black Pencil wants to become your marketing partner. What does your business need?

We don’t mind being a Bridesmaid. Can we be your second agency?

admin — Tue, 03 Aug 2010 21:50:55 +0000

I’ve been working on my Chicago marketing company, Big Black Pencil for a while now and our client keeps getting bigger. We are a right-sized agency for all sized businesses that need the right marketing solution in a flash.

It seems like we have found a niche with companies that have some marketing requirements that just don’t justify the higher ticket expenses of the larger agencies, but require the expert experience and a level of trust you expect from a supplier that you have used in the past.

Chicago Marketing Company with Style

I’m not sure who is handling your marketing now, but if you are looking for that Second Agency for smaller projects, you can count on Big Black Pencil to provide you the level of quality, service, and dependability that you might only expect from a the Big Guys.

I would love to have the opportunity to sit down with you and listen to your needs.

The “Second” Marketing Agency For Marketing Agencies in Chicago

admin — Thu, 29 Jul 2010 02:28:06 +0000

Lately I’ve found that Big Black Pencil is becoming the Second Agency for many Marketing Agencies in the second city. Frankly we’re flattered to help out other agencies help out their clients. After all some of the smarter agencies in Chicago seek us out for SEO and SEM services for their clients and themselves. All I can say is “It takes one smart agency to know one. Thanks for the business!”

Famous Chicago Marketing Agency Quotes!

admin — Fri, 09 Jul 2010 19:50:13 +0000

“Your project will be done ahead of schedule.” “We can put you on the first page on Google.” “We understand your target audience.” Promises are great but when you receive the price Quote,

Chicago Marketing Genius

you don’t want to be surprised and disappointed.

It is not always your marketing agency’s fault. Big Black Pencil is a Chicago marketing agency that will ask you the right questions before we develop a marketing plan for your small to medium Chicago-based business. We don’t want to waste your time or money.

For your marketing campaigns to be successful we need to understand your target audience and we need to know your budget, Once we have this information we will reach that target demographic with a compelling message, at the right price. You can quote us on that.

If you think this picture is a maze, instead of a QR code, you better call Big Black Pencil

admin — Fri, 18 Jun 2010 04:15:58 +0000

Big Black Pencil can help you help your customers scan Tags from their mobile phones for instant access to your information, websites, videos, reviews, and more. It is totally hot in Japan but it will be hot in Chicago before you know it. Give your Chicago business a decided advantage over other small to meduim sized Chicago businesses with another marketing solution from Big Black Pencil.

How much does your Chicago Marketing agency know about your customer’s website behavior?

admin — Tue, 01 Jun 2010 03:09:09 +0000

When was the last time your Chicago marketing company walked you through the analytics for your Chicago business website and discussed marketing strategies to improve your business. Apart from the analytics you view in Google analytics for your website are analytics for Adwords. The statistics they provide are Clicks, Impressions, Click through ratio (CTR), Average cost per click (CPC) and average position.
Did you know that your marketing firm could connect your Google adwords code to Google analytics to see how many people visit your site through paid search as opposed to how many people visit organically? This would help you understand who is interested in which part of the site and help you determine if your marketing company was using the right strategy for your business.
Your marketing agency can also set up goals in Google analytics that will help you see what keywords are converting best on your site. Creating groups of keywords can help you identify areas of your industry customers are most interested in. You can create simple landing pages to match the keywords and identify your customer’s interest.
This is a great way for you and your marketing company top do a little research for your new website redevelopment before you start spending on a brand new website for your Chicago business. Once you see what your customer is most interested in, you can tailor your goods or services to match the interest of your prospects. Your visitors can tell you exactly how to change your website to make them like it more.

Search engine success for your small Chicago business is rocket surgery

admin — Wed, 26 May 2010 16:37:51 +0000

Big Black Pencil technologists make sure the Search Engine Marketing for your Chicago business website is running on all cylinders.

Your web developer needs to understand how to make your site visible to your customers and needs to understand how to make your site display properly on all browsers. The also need to be able to construct your site to make content visible to spiders. It is also important for them to create Google (XML) site maps to give the spiders a clear path on how to crawl your site. Ask Oliver; He knows how to make your site visible and convertible.

Information Architects decide the navigational structure and help organize the pages of your site so visitors can find what they want at the click of a button. If your customer is looking for a Chicago business that offers marketing solutions, they better be able to find what they are looking for in one click from the page they visit. The IA is responsible for the site map and works with the developer to develop strategies to help spiders index more pages of your web site. As far as conversion, once your customer finds what they want, they better be able to contact you immediately from that page.

The metrics specialist at Big Black Pencil is the keeper of the stats. They analyze your website traffic and the metrics of your organic and paid search engine programs. They have quantitative skills that allow them track trends and help identify when trends are statistically significant.

We have a team of technologists at Big Black Pencil. Mark, Oliver and Rob work together to ensure that your customers, browsers and spiders find exactly what they are looking for. If you want us to check under the hood of your website and give you our technical opinion, give Mark a call at 312-437-4332, he’ll be happy to help.

Does your Chicago marketing agency care about your business?

admin — Sun, 23 May 2010 15:25:11 +0000

Sometimes the so-called experts are more interested in finishing your website and moving on to the next. When that happens, your site most likely will get lost in the shuffle.

At Big Black Pencil, we have a process that guarantees that your Chicago business gets the recognition it deserves. First we start with a discovery process that includes a detailed analysis of what your company’s products and services are, who your customer is, and what your competition is doing. This is part of the Big Black Pencil value proposition.

You deserve to be discovered

Then we overlay the value prop with what customers are actually searching for. After those metrics are reviewed, it’s time to develop relevant content in an organized format. Your website should match your products, services, customers, prospects with your goals and growth ideas.

We then package that information on relevant pages throughout the sit in a way that customers can find it fast and respond. They will probably be on the site for less than two minutes so you have to grab them on the first page they visit. If all of this sounds like a foreign language to you should check out www.bigblackpencil.com. I think you would be very happy with your results.

Does your Chicago marketing agency know the difference between a writer and a content developer?

admin — Sun, 23 May 2010 14:54:32 +0000

Writers are different from content providers, especially when it comes to web.

At Big Black Pencil we know the difference between a writer and a content developer. You need to find a great writer that also knows how to write content for the web. When we write content for the web, we create an excel spread sheet that identifies the targeted keywords for each page. Then we write the title tags, H1 Tags, and copy based on 3 or 4 key phrases per page.

Copy with a purpose

Then we look at the copy to make sure that the content is compelling for the reader.

There’s a lot going on for the content developer, Just ask Kevin. they have to work hand-in-hand with the metrics specialists to make sure that what they write is what people are looking for. They have to accomplish a lot of stuff behind the scenes.

If they do their job well, your website is more profitable.

That’s just one of the marketing strategies we use for our Chicago-based businesses. Let us take a look at your website and we’ll show you how to increase traffic and conversion on your website.

Marketing Agency Chicago | Building a team for your Chicago-based business

admin — Mon, 17 May 2010 17:09:15 +0000

We are finishing the strategic planning and management phase of the Big Black Pencil phase II website launch. I have elected to involve the experts on my team from the beginning of the process for the new web site development. I brought them in early because the website is essentially an example of what services we provide for our customers.

One of the individuals I encouraged to be on the team is Rob Sullivan. Rob Sullivan is a search engine expert that I met in Kelowna, British Columbia. One reason I selected Rob was because what he does for my clients, he can do for our website. He knows a lot about link building strategies. I want him in on the redesign so he can help us brainstorm, organize and implement a sound strategy for link building for www.bigblackpencil.com

Link building is probably one of the most important aspects of a good search engine marketing campaign. Too often, a website owner will hire an SEO firm who will optimize their website, but that’s where their involvement ends. But SEO is just part of a complete marketing campaign.

Think of link building this way: IF SEO involves painting your store and stocking your shelves, then Link Building is akin to the flyers you distribute to all the newspapers and all the vehicle windshields you can. It’s the most effective way to build long-term exposure to your site.

If you employ experts at your company, why not make them brand ambassadors to your client and why not make them advisers to your own company?

Another person that I have included as an adviser is Oliver Baty. Oliver is a content developer. But he understands marketing and online optimization and usability as well as anybody I’ve met before. Oliver has been designing and developing web sites since 2000 and sold his first commercial site in 2001. He’s very interested in web standards, SEO and HTML5. These specific insights he possesses make him an important part of the new website strategy.

I don’t think it would be wise to try to make a solitary decision on any strategies regarding the new website launch. I think that some of my best ideas reveal themselves because my greatest idea is to surround myself with others that have great ideas. The best time to involve your company’s best talent, in a team approach is all of the time.