Social networking isn’t just for the big guys anymore. WOM advertising happens a lot faster when you promote your self and ask others to help. If you are the best bakery in Chicago or Oak Park, ask your internet savvy friends to write about, or your blog or theirs. If they have a business, return the favor.

Look how Ebay lists people’s positive feedback. If you want new customers to trust your company, let satisfied customers voices be heard. Interested in having a blog to direct people to your store or website? Contact Mark Cramer at Big Black Pencil. A social media firm in Chicago that listens to the small business voice

.