Engaging a marketing agency for the first time can be like being the new kid on the first day at school. It doesn’t have to be that way. Big Black Pencil has recently developed custom solutions for several new businesses in Chicago. We’ve selected an ala carte package of services to start your business off on [...]

Writers are different from content providers, especially when it comes to web.
At Big Black Pencil we know the difference between a writer and a content developer. You need to find a great writer that also knows how to write content for the web. When we write content for the web, we create an excel [...]

You might be curious how your marketing project might be handled at Big Black Pencil? That’s a good question and probably one your customers are wondering about too. Here are some of the tools and tasks we used to manage our website relaunch…
Outlined below is the strategic planning and management tasks for the Big Black [...]

When I search I try to be as specific as I can be. I regionalize my search if it is applicable, and identify my search criteria by a branded search term or a product specific search key phrase. But everyone searches differently so here are some things to remember when you are looking to [...]

You have to buy this book!!!!!
Big Black Pencil is a small business marketing agency in Chicago. We learn many of our marketing strategies from the very best . Today I learned something about Steve Krug, author of Don’t Make Me Think. I recently visited his web site and thought I had uncovered a [...]

Start your new year off right with a FREE web site analysis. Big Black Pencil will analyze your small business website for FREE. Don’t have a website yet? Contact us to discuss your new website. To review some of our work, check out suzyshacklechick.com, rcleadears.com or modernkidstuff.com. Start your New Year’s marketing plan today!

If you are looking for a unique jewelery gift for a hip friend or you want to wear a piece of jewelry made by a rock and roll roadie for rock and roll roadies and performers, visit this new website designed by big black pencil. Suzanne has been making gold and silver shackle necklaces [...]

We all like a good looking website. But sometimes websites that have the best ROI aren’t that pretty to look at.
The Mona Lisa didn’t have a “call to action.”
Every page of your website had better have a call to action. Your home page should offer one-click access to all information your customer needs to [...]