Archives for the 'Website Usability' Category

Does your Chicago marketing agency know the difference between a writer and a content developer?

Writers are different from content providers, especially when it comes to web.
At Big Black Pencil we know the difference between a writer and a content developer. You need to find a great writer that also knows how to write content for the web. When we write content for the web, we create an excel [...]

Listen to your customers It’s the only way to improve your business

You have to buy this book!!!!!
Big Black Pencil is a small business marketing agency in Chicago. We learn many of our marketing strategies from the very best . Today I learned something about Steve Krug, author of Don’t Make Me Think. I recently visited his web site and thought I had uncovered a [...]