We all like a good looking website. But sometimes websites that have the best ROI aren’t that pretty to look at.
The Mona Lisa didn’t have a “call to action.”
Every page of your website had better have a call to action. Your home page should offer one-click access to all information your customer needs […]

If your marketing agency isn’t offering you the targeted marketing solutions your small business needs to succeed today in Chicago’s changing market, it’s time to look for a new agency.
It’s cost effective to choose a single source to manage your integrated marketing solutions.
How often have you updated your website this year?
Have you considered creating a […]

The internet is a very cool place to pick up useful information regarding your website and also your competitors. Here is a link to a site that allows you to get a heat map of how viewers see your site. Best of all, it’s FREE. If you want a FREE ANSWER to your […]

You Optimize your web site so people who are looking for your products or services can find your web site.
But are you optimizing your web site so when people find your site, they
find the content they are looking for or is it like looking into a big black hole?
Organize your website so your customers can […]

When it comes to visiting web sites, most customers have the attention span of a 3-year old. There’s so much to see and so many choices, you are lucky if they get past your home page before they are off to the next site. It’s called click attrition.
The fact is, they just don’t […]

Minnesota Valley Canning Co. created a Green Giant for their product advertising. Early on, he had a frown and a hunched back, and looked more like a super villain than the happy gardener you see today.
When Mr. Burnett did an extreme makeover that included a smile, improved posture and added the name “Jolly” to the […]

Low visitors. Low conversions. I can’t even be found on the first 50 pages of Google. I might as well toss this loser site in the garbage and start from scratch. Right? Maybe half right …
Something is wrong. Something needs to change, but throwing the baby out with the bathwater is an expensive approach, and […]

A lot of people are talking about Web 2.0, the second generation of the web. Web 2.0 is about transforming websites from information buckets into living, breathing resources for collaborative thought and content.
But what about YOU 2.0? When you built your first web site, you decided to scream from the mountain top, “This is […]

… until you consider what you have to gain and lose. You may not be happy with how your website looks, but if your web site is optimized for search, has achieved solid page rankings, has strong inbound links, and has a good Google PageRank, you need to find an agency that understands […]