Archives for the 'Small business advertising' Category

Is the economy causing smaller profits for your small business?

If your marketing agency isn’t offering you the targeted marketing solutions your small business needs to succeed today in Chicago’s changing market, it’s time to look for a new agency.
It’s cost effective to choose a single source to manage your integrated marketing solutions.
How often have you updated your website this year?
Have you considered creating a […]

Heat mapping on a budget

The internet is a very cool place to pick up useful information regarding your website and also your competitors. Here is a link to a site that allows you to get a heat map of how viewers see your site. Best of all, it’s FREE. If you want a FREE ANSWER to your […]

Opimimize your website for human search

You Optimize your web site so people who are looking for your products or services can find your web site.
But are you optimizing your web site so when people find your site, they
find the content they are looking for or is it like looking into a big black hole?
Organize your website so your customers can […]

Website design for toddlers

When it comes to visiting web sites, most customers have the attention span of a 3-year old. There’s so much to see and so many choices, you are lucky if they get past your home page before they are off to the next site. It’s called click attrition.
The fact is, they just don’t […]

Improving your brand can really make a difference.

Minnesota Valley Canning Co. created a Green Giant for their product advertising. Early on, he had a frown and a hunched back, and looked more like a super villain than the happy gardener you see today.
When Mr. Burnett did an extreme makeover that included a smile, improved posture and added the name “Jolly” to the […]

Eye tracking studies 101

There are many companies that will run exaustive studies on your web site to help you understand how your your customer views your web site. They are experts in eye tracking. If you can afford their services they are definately worth it. But if you are a small business and want to make […]

Birth of a blog

One of the reasons that I’ve started this blog is to help small businesses market themselves effectively.  Small is where most businesses start. I’m an example of that. As I grow my business, I hope to share some insights that will help you grow yours as well. Well, here goes nothing.
Internet marketing is a great […]