Wednesday, 5 May 2010
I went to the Disney Institute for a seminar and they had some exercises for group decision-making. Being part of a Chicago Marketing Agency we like to keep on top of strategies that make our partners more successful. It was all about inspiring creativity. It was all about capitalizing on the diversity and depth [...]
Tuesday, 6 January 2009
One of the nice things about owning a small business is you can respond quickly, effectively and personally. But as you grow, it is impossible for effective communication to be handled only in this manner.
Often an Intranet is a good solution to keep people connected. Your company’s information can be secured behind a firewall and [...]
Sunday, 30 November 2008
The Internet is largest threat to copyright since it began. The Internet, by design, shares information, much of it protected by copyright. Everything from news stories, software, novels, screenplays, graphics, and pictures can be copyrighted.
When you decide to create your own website or design a website for others, learn about the laws that you must [...]
Thursday, 17 April 2008
You have to buy this book!!!!!
Big Black Pencil is a small business marketing agency in Chicago. We learn many of our marketing strategies from the very best . Today I learned something about Steve Krug, author of Don’t Make Me Think. I recently visited his web site and thought I had uncovered a [...]
Wednesday, 16 January 2008
Chicago is a competitive market for small and medium size businesses. Selecting the right sized marketing agency that understands your business can give you an advantage over your competitors. Here are 10 marketing tips guaranteed to make this year’s marketing plan a success.
Create a marketing budget that you can afford. If you’re only allowing a [...]
Tuesday, 15 January 2008
Speed up sales when your small business sales are slow. Make your Chicago-based small business more profitable by communicating with your past customers. Turn to the customers that trust you most. Here are 3 easy ways.
Create special offers or incentives for bulk or repeat purchases for past customers only in a letter or post card.
Pick [...]
Wednesday, 31 October 2007
Some small businesses have a slow period during the holidays and I don’t understand why.
Spending online from November 1 through December 12, 2006 reached $17.56 billion, up from $14.13 billion 2005.
That means that online traffic is high and customers are in a buying position. It’s a perfect time to invest in an online strategic marketing [...]