You have to buy this book!!!!!
Big Black Pencil is a small business marketing agency in Chicago. We learn many of our marketing strategies from the very best . Today I learned something about Steve Krug, author of Don’t Make Me Think. I recently visited his web site and thought I had uncovered a […]

Chicago is a competitive market for small and medium size businesses. Selecting the right sized marketing agency that understands your business can give you an advantage over your competitors. Here are 10 marketing tips guaranteed to make this year’s marketing plan a success.

Create a marketing budget that you can afford. If you’re only allowing a […]

Speed up sales when your small business sales are slow. Make your Chicago-based small business more profitable by communicating with your past customers. Turn to the customers that trust you most. Here are 3 easy ways.

Create special offers or incentives for bulk or repeat purchases for past customers only in a letter or post card.
Pick […]

Some small businesses have a slow period during the holidays and I don’t understand why.
Spending online from November 1 through December 12, 2006 reached $17.56 billion, up from $14.13 billion 2005.
That means that online traffic is high and customers are in a buying position. It’s a perfect time to invest in an online strategic marketing […]