Speed up sales when your small business sales are slow. Make your Chicago-based small business more profitable by communicating with your past customers. Turn to the customers that trust you most. Here are 3 easy ways.

Create special offers or incentives for bulk or repeat purchases for past customers only in a letter or post card.
Pick […]

This year, don’t fall into small business marketing hibernation!
As seasons change, sometimes your business marketing requirements change.
The beauty of being a small business in Chicago is, that customers use seasonal triggers to start new purchase decisions.
Russo’s Pools and Spas does great business in the early spring thru late summer with their swimming pool and spa […]

There’s a commercial out right now for Cingular wireless.
Roger Clemens is talking to his wife to get her feedback on him returning to the New York Yankees.
The call gets dropped while she’s trying to tell him not to comeback. He gets back with the Yankees and we all know how that worked out.
This […]

I used to work in a big Promotion agency in Chicago. The VP of marketing had a drawer filled with every greeting card imaginable. He probably went to Hallmark and picked a few cards from any scenario you could think of.
If it was somebody’s birthday or somebody got sick or promoted, he was ready […]

There are many companies that will run exaustive studies on your web site to help you understand how your your customer views your web site. They are experts in eye tracking. If you can afford their services they are definately worth it. But if you are a small business and want to make […]

Today is a day you don’t want to forget to acknowledge one of your most nearest and dearest companions. Its your business of course. Sure you work hard for it and in return it works hard for you. But are you neglecting an important ingredient that you both need for your relationship to grow?
Take a […]