Engaging a marketing agency for the first time can be like being the new kid on the first day at school. It doesn’t have to be that way. Big Black Pencil has recently developed custom solutions for several new businesses in Chicago. We’ve selected an ala carte package of services to start your business off on [...]

Lately I’ve found that Big Black Pencil is becoming the Second Agency for many Marketing Agencies in the second city. Frankly we’re flattered to help out other agencies help out their clients. After all some of the smarter agencies in Chicago seek us out for SEO and SEM services for their clients and themselves.  All [...]

“Your project will be done ahead of schedule.” “We can put you on the first page on Google.” “We understand your target audience.” Promises are great but when you receive the price Quote,
you don’t want to be surprised and disappointed.
It is not always your marketing agency’s fault. Big Black Pencil is a Chicago [...]

Big Black Pencil can help you help your customers scan Tags from their mobile phones for instant access to your information, websites, videos, reviews, and more. It is totally hot in Japan but it will be hot in Chicago before you know it. Give your Chicago business a decided advantage over other small to meduim [...]

When was the last time your Chicago marketing company walked you through the analytics for your Chicago business website and discussed marketing strategies to improve your business. Apart from the analytics you view in Google analytics for your website are analytics for Adwords. The statistics they provide are Clicks, Impressions, Click through ratio (CTR), [...]

Big Black Pencil technologists make sure the Search Engine Marketing for your Chicago business website is running on all cylinders.
Your web developer needs to understand how to make your site visible to your customers and needs to understand how to make your site display properly on all browsers. The also need to be able to [...]

Sometimes the so-called experts are more interested in finishing your website and moving on to the next. When that happens, your site most likely will get lost in the shuffle.
At Big Black Pencil, we have a process that guarantees that your Chicago business gets the recognition it deserves. First we start with a discovery process [...]

Writers are different from content providers, especially when it comes to web.
At Big Black Pencil we know the difference between a writer and a content developer. You need to find a great writer that also knows how to write content for the web. When we write content for the web, we create an excel [...]

We are finishing the strategic planning and management phase of the Big Black Pencil phase II website launch. I have elected to involve the experts on my team from the beginning of the process for the new web site development. I brought them in early because the website is essentially an example of what services [...]

You might be curious how your marketing project might be handled at Big Black Pencil? That’s a good question and probably one your customers are wondering about too. Here are some of the tools and tasks we used to manage our website relaunch…
Outlined below is the strategic planning and management tasks for the Big Black [...]