Some small businesses have a slow period during the holidays and I don’t understand why.
Spending online from November 1 through December 12, 2006 reached $17.56 billion, up from $14.13 billion 2005.
That means that online traffic is high and customers are in a buying position. It’s a perfect time to invest in an online strategic marketing […]

This year, don’t fall into small business marketing hibernation!
As seasons change, sometimes your business marketing requirements change.
The beauty of being a small business in Chicago is, that customers use seasonal triggers to start new purchase decisions.
Russo’s Pools and Spas does great business in the early spring thru late summer with their swimming pool and spa […]

We all like a good looking website. But sometimes websites that have the best ROI aren’t that pretty to look at.
The Mona Lisa didn’t have a “call to action.”
Every page of your website had better have a call to action. Your home page should offer one-click access to all information your customer needs […]

There’s a commercial out right now for Cingular wireless.
Roger Clemens is talking to his wife to get her feedback on him returning to the New York Yankees.
The call gets dropped while she’s trying to tell him not to comeback. He gets back with the Yankees and we all know how that worked out.
This […]

I used to work in a big Promotion agency in Chicago. The VP of marketing had a drawer filled with every greeting card imaginable. He probably went to Hallmark and picked a few cards from any scenario you could think of.
If it was somebody’s birthday or somebody got sick or promoted, he was ready […]

You are in good company … Ford Motor Company, Dell Computers and Bank of America are all losing market share to competitors. Yahoo is losing market share to Google in search advertising.
There are as many reasons that small businesses lose market share.

Did a new business just like yours move into the neighborhood?
Are you priced competitively […]

If someone handed you one of these a dark room, you would know exactly what it is. No it’s not the beginning of a dirty joke. I is the story on one of the strongest brands in the world.
Introduced in 1886, Coca-Cola has been marketing their product right for over 100 years.
From the signature shape […]