Archives for the Month of September, 2007
Wednesday, 26 September 2007
If your marketing agency isn’t offering you the targeted marketing solutions your small business needs to succeed today in Chicago’s changing market, it’s time to look for a new agency.
It’s cost effective to choose a single source to manage your integrated marketing solutions.
How often have you updated your website this year?
Have you considered creating a […]
Posted in Chicago Marketing Company, Small business advertising, website marketing | No Comments
Tuesday, 25 September 2007
The internet is a very cool place to pick up useful information regarding your website and also your competitors. Here is a link to a site that allows you to get a heat map of how viewers see your site. Best of all, it’s FREE. If you want a FREE ANSWER to your […]
Posted in Intelligence, Small business advertising, website marketing | No Comments
Thursday, 20 September 2007
You Optimize your web site so people who are looking for your products or services can find your web site.
But are you optimizing your web site so when people find your site, they
find the content they are looking for or is it like looking into a big black hole?
Organize your website so your customers can […]
Posted in Small business advertising, website marketing | No Comments
Thursday, 13 September 2007
When it comes to visiting web sites, most customers have the attention span of a 3-year old. There’s so much to see and so many choices, you are lucky if they get past your home page before they are off to the next site. It’s called click attrition.
The fact is, they just don’t […]
Posted in Small business advertising, website marketing | No Comments
Thursday, 13 September 2007
Minnesota Valley Canning Co. created a Green Giant for their product advertising. Early on, he had a frown and a hunched back, and looked more like a super villain than the happy gardener you see today.
When Mr. Burnett did an extreme makeover that included a smile, improved posture and added the name “Jolly” to the […]
Posted in Small business advertising, website marketing | No Comments
Tuesday, 11 September 2007
Low visitors. Low conversions. I can’t even be found on the first 50 pages of Google. I might as well toss this loser site in the garbage and start from scratch. Right? Maybe half right …
Something is wrong. Something needs to change, but throwing the baby out with the bathwater is an expensive approach, and […]
Posted in Intelligence, website marketing | No Comments
Monday, 10 September 2007
There are many companies that will run exaustive studies on your web site to help you understand how your your customer views your web site. They are experts in eye tracking. If you can afford their services they are definately worth it. But if you are a small business and want to make […]
Posted in Love your Chicago business, Small business advertising | 1 Comment
Monday, 10 September 2007
A lot of people are talking about Web 2.0, the second generation of the web. Web 2.0 is about transforming websites from information buckets into living, breathing resources for collaborative thought and content.
But what about YOU 2.0? When you built your first web site, you decided to scream from the mountain top, “This is […]
Posted in Intelligence, website marketing | 2 Comments
Sunday, 9 September 2007
… until you consider what you have to gain and lose. You may not be happy with how your website looks, but if your web site is optimized for search, has achieved solid page rankings, has strong inbound links, and has a good Google PageRank, you need to find an agency that understands […]
Posted in website marketing | No Comments